BookTok is a thriving community of readers, writers, and everyone in between. I emphasize community, because too many people approach the app as a way to sell books, rather than form connections. I’ve met incredible friends on TikTok, and I use it as a platform to discuss writing, publishing, and marketing–but also my dogs, my life, my hobbies and passions.
Tip one: be a real person. If you try to curate yourself into an Instagram model, TikTok will not respond favorably. They want authenticity, not staged images of how great you are.
Tip two: make friends. Do this by following others. Engage in their content. Ask questions, listen to the answers, and establish yourself as a pillar of a community. If people know you, when you finally have a book for sale, they’ll be tripping to support your novels–same as you supported them. That’s community.
The basic answers are basic for a reason. Engage with TikTok on a higher level, and you’ll have higher results. If all you’re using it for is to shout “buy my book,” don’t be surprised when everyone scrolls past.
There’s a goldmine community in BookTok. You just have to do a little digging.